Using the Cost Profile and Impact Calculator

The Cost Profile and Impact Calculator helps you optimize your seed allocation settings to maximize customer loyalty impact while managing costs effectively. This tool visualizes how different customer behaviors translate into seeds earned, tier progression, and your environmental sponsorship costs.

The Cost Profile and Impact Calculator shows your current configuration and customer journey scenarios

Accessing the Calculator

Navigate to Reports → Cost Profile Calculator from your admin dashboard.

Understanding Your Current Configuration

The calculator displays your Current Loyalty Configuration at a glance:

EcoTiers: Your tier structure showing seed thresholds and tree rewards (e.g., Sprout: 20 seeds → 1 tree)
Seed Rewards: Your visit and purchase seed allocation settings
Tree Credit Cost: Your cost per tree planted (e.g., $1.50 per tree)

Customer Journey Scenarios

The calculator shows how different customer types interact with your loyalty program over 12 months:

Casual Browser

A window shopper who visits occasionally but rarely purchases:

Status: Anonymous
Visits/month: 2
Orders: 0
Seeds earned: Primarily from visits

This helps you understand the cost of rewarding engagement without purchases.

Window Shopper

A registered user who browses weekly with rare purchases:

Status: Registered
Visits/month: 4
Orders/month: 1
Average order value: $25

Shows the balance between visit seeds, purchase seeds, and registration bonuses.

Regular Customer

An active customer who purchases frequently:

Higher visit frequency
Multiple orders per month
Higher average order values

Demonstrates tier progression and accumulated environmental impact.

Custom Scenario Calculator

Create custom scenarios to model specific customer behaviors

Create your own scenarios by entering:

Monthly Visits: Expected store visits per month
Monthly Orders: Expected purchases per month
Avg Order Value ($): Typical order amount
Duration (months): Time period to simulate (e.g., 12 months)

Click Calculate Impact to see:

Total seeds earned from all sources
Tier progression and rewards unlocked
Trees planted and environmental impact
Your cost for this customer profile

Optimizing Your Configuration

Use the calculator to find the right balance:

If Costs Are Too High

Reduce seeds per visit or increase hours between visits
Raise order seed tier thresholds
Increase seed requirements for EcoTiers
Set a lower max visits total

If Engagement Is Too Low

Increase seeds per visit to reward browsing
Lower order seed tier thresholds
Add more achievable early tiers (e.g., 20 seeds for first tree)
Increase registration bonus

Finding the Sweet Spot

Aim for a configuration where:

Casual browsers earn some seeds but don't progress to expensive tiers
Regular customers reach meaningful environmental milestones
Your cost per customer aligns with your budget and customer lifetime value

Tips for Effective Use

Test multiple scenarios: Model your actual customer segments
Consider seasonality: Adjust for peak shopping periods
Review regularly: Revisit as your business grows
Balance engagement and cost: More seeds drive loyalty but increase tree costs

Next Steps

After optimizing your seed allocation, configure your EcoTiers and rewards structure.

Using the Cost Profile and Impact Calculator